Truthset: Truthset Data Validation for Data Providers

The industry standard third-party validation company


Data Supplier Badges:
When a supplier has the Truthset Certification badge, it means that they have been carefully vetted and scored for data accuracy by Truthset. It also means that they are devoted to data quality and improvement to give you peace of mind and confidence that you are getting what you pay for when you make important and expensive data buying decisions.

Advanced Demographic Attributes (with multiple sub-attributes) Included:
-HH Income
-Marital Status
-Presence of Children
-Job Status

Expected workflow: Data provider shares full consumer data file with Truthset via a snowflake share for matching using hashed e-mails. Accuracy by attribute and validation results will be returned via a snowflake share, while analytic scoring reports and validation partner badges will be shared separately.

About the Provider:

Truthset is a data intelligence company focused on verifying the accuracy of record-level consumer data and measuring campaign performance beyond age and gender. Truthset helps companies build trust in data and improve the performance of any data-driven decision. Truthset compiles a likelihood of truth for any individual record that can be used to validate the accuracy of data and power more accurate consumer interactions. For more information, please visit

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