TrueData: U.S. Omnichannel Identity Graph for Advertisers
The graph links HEMs, MAIDs, CTV IDs (IFAs), UID2.0 together in a simple, privacy-first implementation.
An Omnichannel Identity Solution that connects people and households to their digital devices. Built on real-time deterministically sourced data drawn from a proprietary network of 950+ publishers, TrueData’s open & independent Omnichannel Identity Solution is customizable to each providers’ needs and always offers unlimited data usage without paying tolls.
Advertisers (brands/agencies) looking to future-proof their identity resolution strategies can easily match, append, and onboard first-party data. Our cookieless approach enables advertisers to accurately profile their customers, target first party audience segments, and measure results at scale.
– Omnichannel Identity Graph
– Omnichannel Identity FIrehose (Raw Event Feed)
– Hashed Emails
– Mobile Ad IDs (MAIDs)
– Home IP
– IFAs/CTV IDs
Seamlessly access TrueData’s Omnichannel Identity Graph via Snowflake weekly for your identity resolution needs.
Deterministic registration events across mobile, desktop and connected device publishers and other adtech and data companies.
About the Provider:
TrueData, a leader in independent identity resolution, built an omnichannel identity graph that connects people & households to their digital devices. Customers can easily connect data, target segments, profile customers, and measure results.