The Ark: Mover Alerts

Pre-mover identification triggers


Mover Alerts is an address-based data product containing the details of UK addresses where the property is being marketed for sale or rent.

Mover Alerts can be used by organisations to identify when a customer has placed their property on the market for sale or rent and to track progress of the sale / rental over time. It is ideal for organisations to use as a retention tool and to monitor account activity to prevent fraud etc.

Mover Alerts is available to organisations via The Ark’s JetStream key-to-key matching solution, within the Snowflake platform and can be delivered as a proactive solution whereby we notify the organisation whenever we see a customer’s address listed for sale or rent.

This data product contains the following fields:

– Ark Address Key (PK)
– Address Lines 1 – 5
– Postcode
– Status (e.g. Listed for Sale, Under Offer, Sold etc)
– Modified Date
– Property Type
– Number of bedrooms, receptions and bathrooms
– Tenure
– Record UUID
– SCD data start (PK)
– SCD data end

About the Provider:

We are data quality specialists. We passionately believe that the foundation of any successful business depends on the quality of its customer database and that process starts with having clean, accurate and reliable data. The consequences of relying on out-of-date data can be serious and far reaching – inaccurate data no longer only impacts on customer relationships and strategic business decisions; it is also now a compliance requirement that carries the risk of severe financial penalties.

Our leading data products and services, National Deceased Register and Re-mover provide super-fast data cleansing and hygiene tools to ensure your data is clean and up to date. Both files are highly accurate and comprehensive and are suitable for customer identification, marketing suppressions and fraud applications to guarantee your data is market ready and fully compliant.

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