Specialists Marketing Services, Inc.: SMS New Mover Masterfile – Encoded for Affinio

powered by Affinio’s Segment Overlap


Enabled for Affinio’s Segment Overlap product, evaluate the SMS 360 Data as a preview for your data append or enrichment needs. Identify ID overlap synergies with your 1st party data, while exploring SMS attributes at the same time. This can all be done in a privacy-safe way without exposing raw data via typical onboarding. Through this process, you have the opportunity to test a ‘virtual’ clean room experience with SMS – all done natively within the Snowflake platform.

Matchable identifiers: All of First Name, Last Name, Zip, and Zip4 (4 digits only).

Attributes Available: Move Recency, Home Purchase Amount, Home Value, Homeowner, Dwelling Type, Age, Gender, Presence of Children, Income, and More.

Data scope: Audience represents US-specific movers in the last 12 months and is refreshed on a quarterly basis. Over 16m IDs are included, and can be matched by either Previous Address or New Address. (Request your preference.)

Expected Workflow:
– Request the encoded data via this Marketplace listing.
– Provide your Snowflake account for the share.
– As a pre-requisite, ensure you are running Affinio’s Customer Profiling and Segment Overlap services (see Affinio’s listings in the Marketplace).
– Follow the Affinio-provided instructions for viewing overlap using this SMS data.

About the Provider:

Specialists Marketing Services, Inc. is a data-driven, multi-channel marketing company that provides strategic customer acquisition services to leading brands, agencies, and Fortune 500 companies. As a leading provider of quality offline and online consumer and new mover segments, and with a proven track record in both the direct mail and digital channels, Specialists offers a high level of targeting accuracy at scale across multiple channels.

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