Specialists Marketing Services, Inc.: SMS Digital Audience Segments for Online Targeting

Demographic, Lifestyle and Speciality Audiences


The SMS Digital Audience Segments for Online Targeting is a multi-sourced file of 750 million unique MAIDs, 400 million unique Hashed Emails, and over 95 million Household IP addresses tied to hundreds of consumer attributes including: strong demographics, home profiles, lifestyle interests, purchase history, occupation, auto and other specialty segments. Available for onboarding and advanced targeting across multiple digital channels including Desktop, Mobile and Advanced TV.

This file is 100% deterministic and is built from hundreds of source types including self-reported surveys, public record, warranties, online directories, recorded deed, and app publishers. File updates monthly.

Sample included fields:
– Maid, Hashed Email or IP address
– Age
– Gender
– Household Income
– Apparel Mail Order Buyers
– Do It Yourself
– Donors to Charities
– Health and Wellness
– Hunting and Fishing
– Home Improvement
– Travel
– Occupation
– Vehicle Make and Model

Access the data directly within the Snowflake platform and target on any platform.

Sample Tables:
– Traveling Families with Children
– Single Dads
– Affluent Homeowners

About the Provider:

Specialists Marketing Services, Inc. is a data-driven, multi-channel marketing company that provides strategic customer acquisition services to leading brands, agencies, and Fortune 500 companies. As a leading provider of quality offline and online consumer and new mover segments, and with a proven track record in both the direct mail and digital channels, Specialists offers a high level of targeting accuracy at scale across multiple channels.

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