Specialists Marketing Services, Inc.: SMS Consumer Demographics Masterfile

Append your Customer List & Gain New Insights


The SMS Consumer Demographics Masterfile is an enriched data set of high quality deterministic demographics and can help provide a detailed view of your customers and potential customers. Covering over 240 million adults in the USA, each consumer has hundreds of demographic data points including age, gender, income, marital status, presence of children, education status, and more.

Use Cases:
– Append deterministic demographics to your CRM for in-depth analysis of your customers.
– Uncover unique attributes among your most profitable customer segments.
– Develop individual level look-a-like models for targeted marketing campaigns.

The SMS Consumer Demographics Masterfile is 100% deterministic, built from hundreds of sources including self-reported surveys, public record, voter registration, warranties, online directories, and new mover source types. All records are run through extensive hygiene and DPV verified for maximum deliverability. File updates monthly.

Included fields:
– Consumer Name
– Address
– Age
– Gender
– Marital Status
– Household Income
– Presence of Children
– Ethnicity
– Net Worth
– Homeowner or Renter
– Pets in the House
– Occupation
– Political Affiliation

For data enrichment use cases, there are 2 options:
– You can send SMS your customer file.
– We will append the fields of interest.
– Send the appended file back to you via data sharing within the Snowflake platform.

Or, you can access the data directly within the Snowflake platform and append the customer file on your end.

About the Provider:

Specialists Marketing Services, Inc. is a data-driven, multi-channel marketing company that provides strategic customer acquisition services to leading brands, agencies, and Fortune 500 companies. As a leading provider of quality offline and online consumer and new mover segments, and with a proven track record in both the direct mail and digital channels, Specialists offers a high level of targeting accuracy at scale across multiple channels.

Visit the provider’s website for more

Get access to the Specialists Marketing Services, Inc.: SMS Consumer Demographics Masterfile Listing in Snowflake

Sign up for a Snowflake free Trial

Already a Snowflake customer?
Access this listing directly from your Snowflake account.