Skai: Baby Care – Consumer Sentiment

Discover consumer sentiment within baby cary over the past 6 months from social media channels

Description:

INTRO:
Social media conversations are packed with useful information about how consumers feel towards your (and your competitors!) brands and products. This dataset provides the % of positive and negative sentiment over the past 6 months at a category, brand and solution level.

CATEGORY COVERAGE:
– Body Hygiene
– Diapers
– Hair Care
– Skin Care
– Wipes

FIELDS INCLUDED:
– Category
– Solution Type
– Brand
– Statement ID
– Statement content
– Sentiment
– Statement Type
– Statement Channel

SOURCES:
Instagram

EXAMPLE USE CASE:
Brands typically use this data to understand:
-What is the consumer sentiment towards my brand?
-How has this changed over time?
-How does my brand stack up against the competition?
-What are the biggest drivers of positive and negative consumer sentiment?

About the Provider:

Skai uses patented NLP and advanced analytics to surface powerful trends and predictive insights from thousands of external data sources. Our insights empower brands to put the current and future needs of consumers at the heart of every decision they make, from product innovation to marketing strategy and execution.

Visit the provider’s website for more

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