Plunge Digital: Ailment Cluster Segmentation Zones
A National Monthly Refresh of Ailment Cluster Segmentation Zones
We are an information data & analytics services company with Best-In-Class consumer and business intelligence to empower both small and large businesses with superior data quality and precision, enabling our clients to deliver the right message, to the right person, at the right time. With more than 40 years of marketing database sourcing and marketing experience, our data allows our clients to achieve the highest level of audience segmentation and reach to power their direct marketing programs across both offline and online channels to achieve a greater ROI.
Ailment Cluster Segmentation Zones / Health Related Data:
- Plunge Digital’s offline Ailment Database consists of consumers with a variety of different diseases and ailments. This database is purpose-built from a base of over 65,000,000 opt-in consumer responders. Data is collected from over 300 sources with an explicit opt-in consent and is all self-reported by consumers who have contributed their information through opt-in surveys, subscriptions, registrations, and a network of permission-based publishers.
To ensure the highest standard of Privacy, we have taken great care to strike the right balance of targeting and anonymization of these consumers. Similar to other industry leading clustering products (i.e., Prizm Clusters), we aggregate this data up to the ZIP4 level. This cluster level is highly granular and allows for a higher level of segmentation while ensuring anonymity of these individuals. Our Ailment Cluster Segmentation Zone audiences allow us to provide our clients with a responsible and compliant way to reach and market to these ZIP4 Zones that are most likely to have a higher likelihood of individuals suffering from the listed categorized Ailment(s).
EXAMPLE USE CASE
Use the Ailment Cluster Segmentation Zones to identify the individuals who are most likely to be responsive to your messages. Are you trying to launch a new-to-market medication and need to target your message to individuals who are most likely suffering from an Ailment best treated by your medication? Should pharmaceutical companies focus on targeting medical care facilities and pharmacies within and nearby specific Ailment Cluster Segmentation Zones to promote their pharmaceutical medications to increase prescribed use and increase corporate sales? Use our data to try and identify the best target audience to advertise to for a free medical trial study.
NOTE: Data is a sample from the state of CT with no PII made available. Plunge Digital’s Ailment Cluster Segmentation Zones cover the entire United States and also has PII available.
- Zip Code
- Zip Plus 4
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