PlaceIQ: COVID-19 Reemergence Tracker – State / Category
Monitor returning consumer behavior as reopenings occur
PlaceIQ is a data and technology company that provides accurate and actionable foot traffic data to drive strategic business decisions and power location-intelligent marketing and advertising.
As observed by PlaceIQ’s movement data collected from over 200 million unique devices across the U.S., consumers are reacting to the restrictions, and the easing of restrictions, from COVID-19 differently both across the country and by consumer category. The Reemergence Tracker by PlaceIQ details how and where reemergence is occurring by making it easy to see on a state and category basis how consumer behavior is performing relative to the prior year.
Monitoring business health and consumer trends through the lens of foot traffic will prove a critical metric not only to guide brands through this new reality, but as a signal for when it is time to change strategy and meet customers where they are, when the time is right.
Example Use Case:
Analyze how consumers are returning to a particular brand across New York state as the state begins to reopen on a regional basis.