PlaceIQ: COVID-19 Reemergence Tracker – County / Brand

Monitor returning consumer behavior as reopenings occur

Description:

PlaceIQ is a data and technology company that provides accurate and actionable foot traffic data to drive strategic business decisions and power location-intelligent marketing and advertising.

As observed by PlaceIQ’s movement data collected from over 200 million unique devices across the U.S., consumers are reacting to the restrictions, and the easing of restrictions, from COVID-19 differently both across the country and by consumer category. The Reemergence Tracker by PlaceIQ details how and where reemergence is occurring by making it easy to see on a county and brand basis how consumer behavior is performing relative to the prior year.

Monitoring business health and consumer trends through the lens of foot traffic will prove a critical metric not only to guide brands through this new reality, but as a signal for when it is time to change strategy and meet customers where they are, when the time is right.

Tables Included:
REEMERGENCE_COUNTY_BRAND

Fields Included:
brand
category
county_code
county_name
state
year
week_num
date
day
county_reemergence_index_to_2020
county_remergence_index_to_2019
normalized_visits_2021
normalized_visits_2020
normalized_visits_2019

Example Use Case:
Analyze how consumers are returning to a particular brand, by county, across New York as the state begins to reopen on a regional basis.

About the Provider:

PlaceIQ is a leading data and technology provider that powers critical business and marketing decisions with location data, analytics, and insights. An early industry pioneer, PlaceIQ has become the standard for fueling better decisions by marketers, analysts and publishers through powerful, location-based consumer insights, real-world measurement, and attribution. With PlaceIQ, companies can uncover opportunities within the consumer journey by learning about and connecting with location-based audiences, measuring real-world ROI and applying insights that drive intelligent marketing and successful business outcomes.

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