Numerator: Total Retail Promotion Detail and Creatives

Industry-leading data for trade promotion management


Numerator Promo Intel is the collection and detailed entry of retailer promotional data including the weekly ad, digital coupons, digital temporary price reductions and email promotions. The data provides insight into a retailer, category or brand’s promotional strategy. Numerator provides the largest, most comprehensive promotional data set for insight into proof of performance, competitive strategy and planning.
This data set has a standard format, however, the scope can be customized based on time periods, product category, retailers and markets. Please request more information to speak with our team about this data and how it can work for you.

Samples/Tables Included:

– Ad block images
– Ad block details for over 25 characteristics
– All retail channels (Grocery, Mass, Club, Drug, Dollar, Automotive, Pet, Electronics, Craft, and 8 additional channels)
– All product categories (Grocery, Household Goods, Health & Beauty, Pet, Baby, Electronics, Durable Goods, etc)
History back to 2017

Sample Fields Included (Data Dictionary provided upon request):

– Ad Date
– Retail Outlet Categorization (Retail Channel, Retail Corporate, Retail Banner Name, Market, Store Location )
– Product Categorization (Sector, Department, Major Category, Category)
– Brand Categorization (Parent Brand, Brand)
– Ad Block Metrics (Size, Price, Offer, Incentive, Page Placement)

About the Provider:

Numerator is a data and tech company bringing speed and scale to market research. The company blends consumer behavioral and purchase data with advertising & promotion activity to create unique insights for the market research industry that has been slow to change. The majority of Fortune 100 companies are Numerator clients.

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