Numerator: Household Purchase and Consumer Data for CRM Attribution

Match CRM data to single source, omnichannel purchase data to more accurately attribute marketing investments.

Description:

Numerator offers uniformly collected, omnichannel purchase data from 1MM+ households, inclusive of transaction level data, ecomm, demographic, psychographic, media consumption data, and more.

The data is sourced from over a billion receipts that Numerator has collected from in-store purchases and digitally collected e-receipts. It is one of the only sources of data where a full omnichannel picture can be seen, inclusive of comprehensive ecomm, for each individual household.

This data set has a standard format, however, the scope can be personalized based on time periods, product category, and retail outlet scopes. Please contact us at [email protected] for more information.

Samples/Tables available:
– Daily Transaction data for households 2019-Present
– All retail & non-retail channels (Grocery Stores, Mass, Club, Drug, Dollar, Online, QSR/Fast Casual, Apparel, Electronics, Craft, and 30 more!)
– All product categories (Grocery, Household goods, Health & Beauty, Pet, Baby, Electronics, Durable goods, Soft goods, etc)

Sample Fields Available (Data Dictionary provided upon request):
– Date
– Retail Outlet Categorization (Retail Channel, Retail Corporate, Retail Banner Name)
– Product Categorization (Sector, Department, Major Category, Category)
– Brand Categorization (Parent Brand, Brand)
– Product Metrics (Units, Unit Price, Total Spent)
– Basket Metrics (Basket Total)

About the Provider:

Numerator is a data and tech company bringing speed and scale to market research. The company blends consumer behavioral and purchase data with advertising & promotion activity to create unique insights for the market research industry that has been slow to change. The majority of Fortune 100 companies are Numerator clients.

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