Neutronian: Neutronian Quality Index (NQI) Data Lift

Measurement to assess data quality pre-campaign and optimize performance during a campaign

Description:

Poor data quality within the ecosystem is causing wasted advertising spend and higher compliance costs. Neutronian Quality Index (NQI) Data Lift helps marketers and agencies reduce wasted spend and improve data quality by conducting data accuracy assessments pre-campaign in order to predict a dataset’s performance potential and measure data performance during a campaign to make ongoing data strategy optimizations.

Pre-campaign, NQI Data Lift leverages non-cookie, universal identifiers to link intent or interest focused datasets with outcome based datasets such as purchase data. This approach then allows an evaluation of how well intent or interest based audiences are at predicting actual purchase behavior.

During a campaign, NQI Data Lift utilizes standard delivery metrics such as click-through rate, conversion, data cost per click, etc. to assess data performance. Targeting strategies are designed to allow for comparisons between Neutronian certified data and other datasets or overall benchmarks, enabling data strategy optimization throughout the campaign.

For Data Buyers
Expected Workflow:
– Data Buyer sends Neutronian the list of Data Sellers that they would like to analyze via Snowflake Data Share
– Neutronian works with Data Buyer to define the NQI Data Lift parameters and KPIs
– Neutronian conducts the NQI Data Lift measurement per the defined parameters
– Neutronian shares the NQI Data Lift results with Data Buyer via Snowflake Data Share

For Data Sellers
Expected Workflow:
– Data Seller reaches out to Neutronian to initiate NQI Data Lift measurement
– Neutronian works with Data Seller to define the NQI Data Lift parameters and KPIs
– Data Seller shares data with Neutronian utilizing Snowflake data sharing
– Neutronian conducts the NQI Data Lift measurement per the defined parameters
– Neutronian shares the NQI Data Lift results with Data Seller via Snowflake Data ShareW3444445R5454RTFCV Q2A

About the Provider:

Neutronian is a SaaS platform company providing the industry’s most comprehensive, independent, quality and compliance “bond rating” of MarTech data that brings much needed clarity and trust to the ecosystem. To us data quality means more than just performance and accuracy – it includes everything that a marketer or brand needs to know about a dataset before using it. With our thorough approach to data certification, marketers and brands have the transparency they need to make data driven marketing decisions and high-quality, privacy compliant data providers can be rewarded for their efforts.

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