Neustar: Unified Identity: Customer Identity Management and Enrichment

Build Better Customer Profiles for the Best Outcomes


Neustar’s Customer Identity File gives you access to the most accurate and complete name, address, phone and email data available. The data is compiled, verified, and enhanced with hundreds of demographic, behavioral, financial, property, segmentation and geographic attributes.

Our industry-leading identity graph, OneID, links fragmented consumer data to a persistent ID using the richest set of both historical and up-to-date customer attributes and identifiers for over 260 million people and their addresses, email addresses and phone numbers. With our authoritative data, you can enhance and maintain a complete, privacy-ensured view of your customers to power personalized customer experiences while eliminating data loss from platform migrations, acquisition, and disparate data sets.

Tables Included:

Identity Data Included:
– Persistent Individual and Household IDs
– Up to Date Name, Address, Phone, and Email data

Customer Insights Included:
– Individual and household demographic attributes
– Attitudes and lifestyles
– Preferences and buying patterns
– Interests and media usage
– Property and real-estate attributes

Example Use Cases:
– Uncover greater insights with a complete consumer profile of all US households.
– Complete or create customer databases with rich profiles.
– Analyze your market and build intelligence to identify opportunities for new markets, regions, locations, or products— even for unknown prospects.
– Enable cross-channel personalization efforts with customer identity data enriched with demographic, psychographic, and behavioral attributes.


About the Provider:

Neustar is an information services and technology company and a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk, communications, and security that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Neustar serves more than 8,000 clients worldwide, including 60 of the Fortune 100. Learn how your company can benefit from the power of trusted connections here:

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