Neustar: ElementOne (E1) Audience Appends

On-demand access to over 17,000 consumer demographic, psychographic, and behavioral attributes

Description:

Neustar’s ElementOne (E1) Market Analytics and Segmentation solution helps marketers identify their most valuable audiences with unparalleled precision, understand their current and potential customers, and ultimately sharpen their marketing strategies for improved ROI.

With ElementOne, you have on-demand access to a robust dataset of over 17,000 consumer demographic, psychographic, and behavioral attributes, sourced from multiple syndicated research providers. It includes attributes describing:

Demographics: variables such as age, income, education, occupation, nationality, family size
Psychographics: consumer beliefs, opinions, habits and lifestyles
Geography: consumer household location and related descriptors, such as cost of living and urbanicity
Attitudes: reasons why consumer use products and services
Needs: perceived drivers and trade-offs in purchase behavior
Purchase Behaviors: specific products, services, and brand names consumers purchase
Buying Preferences: where and how consumers prefer to buy specific products, services, and brands
Media & Channel Preferences: which media channels and media publishers consumers prefer

Additionally, Neustar’s authoritative identity methodology enables you to integrate any of your internal data against this vast consumer dataset, to build an accurate 360° view of your market. The result is a predictive data set aligned to your unique business.

How it works:
1) Create a table containing customer records you’d like to monitor and/or enrich. This should contain one or more identifiers like email, name, phone, or address plus a unique ID.
2) Share this table with Neustar via Snowflake
3) Neustar will monitor and check your records and automatically process them, making the output available within the shared output table. Furthermore, any records that Neustar has previously processed will be continuously monitored for address changes or new phone numbers or email addresses. Use Table Streams to subscribe to these updates and always have access to the latest information about your customers.
4) As you add new customers or make updates to your customer data, Neustar will automatically recognize the changes, process the new information, and make the updated output data available in near real-time.

About the Provider:

Neustar is an information services and technology company and a leader in identity resolution providing the data and technology that enable trusted connections between companies and people at the moments that matter most. Neustar offers industry-leading solutions in marketing, risk, communications, and security that responsibly connect data on people, devices and locations, continuously corroborated through billions of transactions. Neustar serves more than 8,000 clients worldwide, including 60 of the Fortune 100. Learn how your company can benefit from the power of trusted connections here: home.neustar.

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