Near.com: USA Pulse Daypart – Sample
Human Movement Activity by Time of Day & Day of Week
Understand the relative change in human movement activities in space and across time. Pulse Daypart gives a micro-understanding of hour-of-day, day-of-week, weekend/weekday changes in your target geography broken down by Census Block Group (US) or geohash (International).
With Pulse Daypart, analysts can quickly and accurately inform retail opportunities, city planning initiatives, and more. Models that traditionally depend on population change metrics, including population counts by region and commuter-adjusted populations, no longer have to depend on data updated only once every 10 years by the US Census Bureau. Pulse Daypart is updated in near real time to accurately reflect the changes a geography experiences throughout the day.
The Pulse Daypart data set is delivered with the following values
– blockgroup: US Census Bureau census block group identification number.
– hour_xx: the aggregated density value calculated in summation for the specific hour entailed by the field name where “hour_00” is 12AM and “hour_18” is 6PM.
About the Provider
Near is the world’s largest source of intelligence on people, places, and products, processing data from over 1.6 billion monthly users across 44 countries. The Near Platform powers data-driven marketing and enrichment offerings through a suite of SaaS products. The users of the platform can leverage audience, spatial, retail, among other data in a privacy-led environment.
Founded in 2012, Near is headquartered in Singapore with offices in Los Angeles, New York, London, Bangalore, Tokyo, and Sydney. Today, marquee brands such as News Corp work with Near to provide enhanced customer experiences. Near is backed by leading investors including Sequoia Capital, JP Morgan Private Equity Group, Cisco Investments, Telstra Ventures, and Greater Pacific Capital.
Visit www.near.com to find out more