NCSolutions: Public CPG Category and Product Sales Groups

Weekly CPG Transaction Data by HouseHolds by Product and Category

Description:

The Public CPG Category and Product Sales Groups are household-level purchase data (dollars and upcs) at a weekly level for specified product groups.

This feed is recommended for:

Profiling & Analytics
Look-alike modeling for NCS Informed Activation
Boolean combinations for NCS Informed Activation
CRM & 1st party data enhancement
Correlative measurement

Schema:

Department > Super Category > Category

Fields:

brand_id
panl_hhld_id_nbr
week_end_dt
dollars
purch_qty

About the Provider:

NCSolutions enables brands to improve their advertising effectiveness on every platform, channel, and device. Our CPG research-based insights, collective wisdom, and proven techniques help brands target the right segments based on in-store purchase behaviors, optimize campaigns while in-flight, and measure the resulting incremental sales.

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