Mixpanel: Product Analytics

We increase the rate of innovation by helping you build better products with data


Mixpanel is a powerful and easy to use product analytics tool that lets you understand product usage, prioritize the right features, and build better products. Over 26,000 companies use Mixpanel to understand user behavior in their product and to track how their user base converts, engages and retains.

Mixpanel’s Data Pipelines allows you to send product usage data to Snowflake and cleans and transforms your data so you can spend more time finding and applying insights.

You can choose which projects to sync data from and how often (daily or hourly), and we’ll also backfill your data with changes in tracked events to keep it up to date and GDPR compliant, saving you time and resources.

Example Use Cases

  • Use Mixpanel to track and analyze in-product user behavior, then export your data to Snowflake to join it with other data sets like billing or Salesforce data.
  • Run custom analyses with the exported and joined data using Business Intelligence tools like Tableau or PowerBI, or even in-house tools.

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About the Provider:

Mixpanel’s mission is to increase the rate of innovation by helping companies build better products through data. With our market-leading product analytics solution, product teams can analyze how and why their users engage, convert, and retain in real-time across devices to improve their user experience.

Mixpanel serves over 26,000 companies from different industries around the world, including Expedia, Twitter, and Uber. Headquartered in San Francisco, Mixpanel has offices in New York, Seattle, Austin, London, Barcelona, Paris, Amsterdam, and Singapore.

Visit the provider’s website for more information

*The Data Marketplace is not yet available in GCP.

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