Mapbox: Mapbox Movement – US Daily Activity Index

Anonymous, aggregated, daily mobility data for every 100m grid tile in the US.

Description:

Mapbox Movement is a privacy-forward dataset of device density, activity, and movement over time drawn from 700M+ users and 45,000+ different mobile apps globally contributing 20B+ live location updates daily. The dataset captures significant driving and non-driving mobile device activity aggregated into geographic tiles of 100-meter resolution (approx. 1 city block) and administrative boundaries (states/counties). Mapbox Movement dataset provides a high-definition view of how, where, and when people move through a city or specific geography.

The data set Includes a metric of mobile device activity in the designated region and time frame, aggregated daily by zoom:18 “quadkey” tiles (approx. 100m-sized grids). The counts are normalized and low-volume areas are excluded from the data to protect user privacy. No PII attributes are included in this data set. This data cut is baselined using January 2020 as a reference period.

Data schema:
– geography: ID of the zoom:18 quadkey grid tile
– xlon, xlat: coordinates of the grid tile centroid
– bounds: bounding box of the grid tile
– activity_index_total: normalized activity factor
– agg_day_period: date (local time)

Example Use Case:
Use the historical and daily-updating activity index to compare movement levels around 2 different retail locations to understand and compare mobility levels as a proxy for commercial demand over time. Are stores in a certain area underperforming relative to competitors? Are there “hotspots” of activity where new retails sites should be located?

About the Provider:

Mapbox is a mapping and location cloud platform for developers — we don’t have an app, we’re the building blocks; the SDKs and APIs for developers and designers to build real time location awareness into their own apps. ‍ 700 million monthly active users touch our maps.

Visit the provider’s website for more

Get access to Mapbox: Mapbox Movement – US Daily Activity Index Dataset in Snowflake

Sign up for a free trial

Already a Snowflake customer?
Access this dataset directly from your Snowflake account