LiveRamp: LiveRamp Device Resolution for person-based analytics
Unlock person-based analytics, segmentation and measurement with LiveRamp’s RampID
Resolve disparate identifiers across devices and touchpoints to a single profile. Analyze and measure customer data with an omnichannel view.
Our Device Resolution capability enables the translation of disparate online, mobile and TV device identifiers to a pseudonymous person based view, LiveRamp’s RampID. The solution unlocks better customer insights for analytics and segmentation and provides a comprehensive view for measurement use cases. And it’s enabled through Snowflake’s shared view functionality, meaning data never moves and remains in your control.
Device Resolution drives the following benefits:
– Person (or household) based analytics: consolidation of device based identifiers to a pseudonymous person (or household) based view enables a full understanding of customer preferences and exposures. Device based resolution unlocks suppression use cases, frequency capping and omnichannel measurement.
– Enhanced data security: resolution without the need to manage mapping files or send device data outside your environment. This solution leverages Snowflake Shared Views, ensuring control of your data stays with you.
– More frequent refreshes: unlock the opportunity to refresh your person-based view at the same rate connections are made by LiveRamp, without the operational overhead around managing file deliveries.
Restrictions: We abide by strict data ethics standards and Device Resolution use cases must go through a data ethics review and/or a RampID attestation prior to implementation.
Geography: This is available for the U.S. only.
– Input (one of): cookie | MAID | IFA | RampID
– Output: RampID or Household RampID
About the Provider:
LiveRamp is the leading connectivity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp RampID connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love.
LiveRamp’s suite of identity products is key to building a unified customer view inside your data warehouse and enabling sophisticated analytics and activation use cases.