LiveRamp: AbiliTec – Resolve Fragmented PII From Any Source

Connect and enrich customer data with partners using LiveRamp’s identity resolution platform.


AbiliTec is LiveRamp’s offline PII recognition technology that gives clients the ability to connect what they know about consumers, resolving PII data across enterprise databases and systems. Built off a knowledge base of 100+ constantly updated offline data sources, 45+ years of historical data, and 4+ billion offline records (Email, Name, Addresses, etc.), Abilitec allows you to bring together disparate representations of names, addresses, phones and emails to deliver a better customer experience in a privacy-conscious manner.

Snowflake and LiveRamp have partnered to help businesses solve two important problems:

With a large percent of consumer data decaying per year due to marriages, moves, and contact changes, it’s not easy for platforms to deliver data accurately. One person could have multiple records under different names associated with different contact data. By leveraging Abilitec within Snowflake, companies are able to resolve a person to a singular person-based identifier, leading to better data hygiene, customer insights, and personalization.

Companies need a way to share data across the Snowflake ecosystem without exposing PII in any form. Whether it is for comparing joint customer lists, finding marketing campaign overlaps, or forming a strategic partnership, AbiliTec provides a secure, persistent, non-PII identifier for use across platforms and companies.

Example: A shoe company wants to know who has bought their product from a specific retail company. The shoe company and retail company are both Snowflake customers and have agreed to share data and leverage the findings for improved customer insights. Both companies would use Abilitec to append every row of customer data within Snowflake with an AbilitecID and afterward can securely join using the AbilitecID as a key without exposing any PII.


About the Provider:

LiveRamp is the leading connectivity platform leveraged by brands and their partners to deliver innovative products and exceptional experiences. LiveRamp RampID connects people, data, and devices across the digital and physical world, powering the people-based marketing revolution and allowing consumers to safely connect with the brands and products they love. LiveRamp’s suite of identity products is key to building a unified customer view inside your data warehouse and enabling sophisticated analytics and activation use cases.

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