Lifesight: Mobility Data
High fidelity SDK-based mobility data collected from location-aware apps
Lifesight’s Mobility Data is made up of billions of GPS location signals collected from hundreds of location-aware mobile apps using an SDK-based implementation. All users explicitly consent to allow location data sharing using a clear opt-in process for our use cases and are given clear opt-out options. Lifesight ingests, cleans, validates and exports all location data signals to ensure only the highest quality of data is made available for analysis.
Daily dataset of mobility data with a lookback of 12 months
Sample of USA (California), Australia, (New South Wales) and Singapore are available (Global data available upon request)
1. Consumer Footfall Insights
– Understand consumer movement and behaviour in the physical world.
– Identify footfall trends to points of interest like retail locations.
2. Retail Site Selection & Optimization
– Rank potential new sites based on footfall pattern, socio-demography and competition
– Optimize existing network using catchment area, cannibalization & competition analysis
3. Competition Benchmarking
– Estimate market share & benchmark with competition
– Gather granular insights correlating sales with footfall, competition and user journey
4. Urban Mobility Planning
-Understand consumer movement by zip code, origin-destination and catchment area (home/work)
5. Investment Analysis
– Use footfall data as leading indicator for business performance by region
– Inform sectoral outlook and use data for economic modelling
6. Econometrics & Policy Research
– Determine impact of policy decisions on variables such as geo-demography and economic activity
7. COVID related
– Identify people movement to and from hotspots
– Medical personnel and equipment distribution planning
About the Provider:
Lifesight is a leading customer intelligence company that helps brands and enterprises leverage identity resolution and data enrichment to empower their data strategies. Our industry-leading solution enables brands and enterprises to transform their customer data into actionable insights that help drive business decisions, optimize marketing spend, and improve customer experiences.
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