Lifesight: Mobility Data

High fidelity SDK-based mobility data collected from location-aware apps

Description:

Lifesight’s Mobility Data is made up of billions of GPS location signals collected from hundreds of location-aware mobile apps using an SDK-based implementation. All users explicitly consent to allow location data sharing using a clear opt-in process for our use cases and are given clear opt-out options. Lifesight ingests, cleans, validates and exports all location data signals to ensure only the highest quality of data is made available for analysis.

Samples/Tables Included:
Daily dataset of mobility data with a lookback of 12 months
Sample of USA (California), Australia, (New South Wales) and Singapore are available (Global data available upon request)

Fields Included:
maid
id_type
latitude
longitude
horizontal_accuracy
vertical_accuracy
altitude
ipv4
ipv6
user_agent
domain
state_hasc
city_hasc
postcode
geohash
geospatial_index_hex8
geospatial_index_hex9
heading
speed
ssid
bssid
carrier
timestamp

Use Cases

1. Consumer Footfall Insights
– Understand consumer movement and behaviour in the physical world.
– Identify footfall trends to points of interest like retail locations.

2. Retail Site Selection & Optimization
– Rank potential new sites based on footfall pattern, socio-demography and competition
– Optimize existing network using catchment area, cannibalization & competition analysis

3. Competition Benchmarking
– Estimate market share & benchmark with competition
– Gather granular insights correlating sales with footfall, competition and user journey

4. Urban Mobility Planning
-Understand consumer movement by zip code, origin-destination and catchment area (home/work)

5. Investment Analysis
– Use footfall data as leading indicator for business performance by region
– Inform sectoral outlook and use data for economic modelling

6. Econometrics & Policy Research
– Determine impact of policy decisions on variables such as geo-demography and economic activity

7. COVID related
– Identify people movement to and from hotspots
– Medical personnel and equipment distribution planning

About the Provider:

Lifesight is a leading customer intelligence company that helps brands and enterprises leverage identity resolution and data enrichment to empower their data strategies. Our industry-leading solution enables brands and enterprises to transform their customer data into actionable insights that help drive business decisions, optimize marketing spend, and improve customer experiences.

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