Kount, An Equifax Company: Data On Demand

Gain actionable customer insights for increased sales and conversions


Kount’s Data on Demand solution offers the performance, scale and security needed for big data analytics. Data on Demand provides access to transaction data that can be analyzed on its own or combined with additional company-collected data and thousands of additional data points available from Kount’s Identity Trust Global NetworkTM for deep analytics and actionable insights all on one platform.

— Increase cross-sell and upsell to customers or merchants with deep insights into the value or risk of each with Kount’s unmatched Identity Trust Global Network data.
— Make data-driven decisions in near-real-time with continuously updated business, fraud and KPI reports for a detailed view of transactions, customers, operations, and partners across channels.
— Optimize and personalize marketing campaigns to customer segments with 360 customer insights for better customer experiences by analyzing purchase behaviors that include shopping location, channel, and customer loyalty.
— Discover new revenue opportunities and make product and market decisions driven by real-time usage analytics on in-app and online behaviors.
— Continuously monitor and adjust rules and policies based on near-real time fraud trends by making constant data-driven changes.
— Increase manual review accuracy by analyzing and refining approval and velocity rules to approve more good orders quickly and minimize customer friction.
— Reduce operational cost and improve efficiency by recognizing anomalies and trends over large data sets.

Types of Kount data:
— Customer-collected payment details
— Data from Kount’s User Defined Fields
— Data from triggered rules
— Manual review data
— Outcomes

Augmented data examples:
— Geographic lookup data from IP and mobile location services
— Address lookup data from mailing address, phone number, and name
— Email First Seen
— Omniscore AI score and persona ML features

About the Provider:

Kount’s Identity Trust Global Network delivers real-time fraud prevention and account protection and enables personalized customer experiences for more than 9,000 leading brands and payment providers. Linked by Kount’s award-winning AI, the Identity Trust Global Network analyzes signals from 32 billion annual interactions to personalize user experiences across the spectrum of trust – from ensuring frictionless experiences to blocking fraud. Quick and accurate identity trust decisions deliver safe payment, account creation, and login events while reducing digital fraud, chargebacks, false positives, and manual reviews.

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