Integral Ad Science: Quality Impressions

Daily Quality Impressions Campaign Performance Report

Description:

While navigating the dynamic digital advertising landscape, it is critical to understand the true value of your investment in order to maximize return on ad spend.

Our Quality Impressions™ reporting helps you do just that; a proprietary set of metrics that ensures media quality standards for driving effectiveness. To be counted as a Quality Impression™, all of the following criteria must be met: viewable, by a real person, in a brand safe and suitable environment. All within the correct geo. Join this data with your internal data for insightful analytics and actionable business intelligence.

Sample Tables:
– AGG_AGENCY_CUSTOM_REPORT
– AGG_PARTNER_MEASURED_VIEWABILITY
– AGG_PARTNER_MEASURED_BRANDSAFETY_CREATIVE
– AGG_FACEBOOK_VIEWABILITY

Sample Fields:
– campaign ID
– placement ID
– site ID
– site name
– total tracked ads
– total imps
– total quality imps
– date(s)
– Other fields available

About the Provider:

Integral Ad Science (IAS) is a global leader in digital ad tech and verification, helping brands, agencies, and publishers increase efficiency and maintain quality in their digital media.

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