Integral Ad Science: Quality Impressions

Daily Quality Impressions Campaign Performance Report


While navigating the dynamic digital advertising landscape, it is critical to understand the true value of your investment in order to maximize return on ad spend.

Our Quality Impressions™ reporting helps you do just that; a proprietary set of metrics that ensures media quality standards for driving effectiveness. To be counted as a Quality Impression™, all of the following criteria must be met: viewable, by a real person, in a brand safe and suitable environment. All within the correct geo. Join this data with your internal data for insightful analytics and actionable business intelligence.

Sample Tables:

Sample Fields:
– campaign ID
– placement ID
– site ID
– site name
– total tracked ads
– total imps
– total quality imps
– date(s)
– Other fields available

About the Provider:

Integral Ad Science (IAS) is a global leader in digital ad tech and verification, helping brands, agencies, and publishers increase efficiency and maintain quality in their digital media.

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