InMarket: Past-Purchase & Purchase Intent Audiences

Reach consumers based on real-world purchase behaviors, powered by 100% first party data.


In order to reach new customers, you need to identify the key characteristics of your best customers. InMarket’s Past-Purchase and Purchase Intent Audiences target your ideal customers based on what they frequently buy!

Why InMarket Audiences?
Access 1,000+ turnkey, multidimensional audience segments applicable for any campaign strategy. InMarket leverages a 100% SDK-based data universe composed of nearly 200M monthly active users (MAUs), accounting for 77% of the U.S. adult population, or 68% of the smartphone market.

– Unrivaled performance–up to 3.7x higher than industry benchmarks
– 100% first-party InMarket SDK with precise location, purchase, and intent data
collected via vast direct mobile integrations and InMarket’s Owned & Operated app
– All data is normalized to account for regular device updates and enhanced
– CCPA, GDPR, and HIPAA compliant while maintaining deep location attributes like
visit frequency and dwell time
– Verified for scale, always delivering the highest level of accuracy and precision

How We Do It
With advanced data science and machine learning capabilities, InMarket combines our unique first-party consumer data with up to 1,000 trusted third-party attributes to guarantee scale and targeting across all your multidimensional campaigns. With InMarket’s acquisition of NinthDecimal, InMarket’s Syndicated Taxonomy is more comprehensive than ever before. By combining the best of both data collection methodologies, InMarket delivers Audiences built upon the highest data quality standards–ensuring you hit your ideal customer, every time!

Past-Purchase Audiences
Leverage transaction data sourced directly from InMarket’s Owned & Operated “CheckPoints” mobile app. CheckPoints incentivizes consumers to earn rewards by scanning product SKUs, shopping receipts and completing surveys–providing InMarket with insight into verified, first-party past-purchase behavior.

Table Sample:
– Device_ID [MAID]
– Audience_ID

Past-Purchase Sample Fields Include:
– CPG_HouseholdEssentials_AllPurposeCleaner
– CPG_GiftCards
– CPG_WineRed_JoshCellars
– CPG_Spirits_Rum
– CPG_Poultry
– CPG_Seafood
– CPG_Dairy_Milk
– HealthWellness_DietNutrition
– HealthWellness_PainReliver
– Retail_CraftSupplies
​​- Retail_HomeDecor

Purchase Intent Audiences
Reach consumers “in-market” for specific products and services thanks to InMarket’s Owned & Operated “List Ease” mobile app. List Ease allows users to create digital shopping lists, share them with other shoppers, and scan receipts + track purchases–indicating frequent purchase behaviors and future purchase intent.

Table Sample:
– Device_ID [MAIDs]
– Audience_ID

Purchase Intent Sample Fields Include:
– ShoppingList_Snacks
– ShoppingList_Sauces
– ShoppingList_Pets
– ShoppingList_PastaGrains
– ShoppingList_PaperGoods
– ShoppingList_MeatsSeafood
– ShoppingList_HouseholdEssentials
– ShoppingList_HerbsSpicesSeasoning
– ShoppingList_HealthBeautyProducts
– ShoppingList_FruitsVegetables
– ShoppingList_FrozenFoods

About the Provider:

InMarket has spent over a decade building the industry’s leading customer intelligence and activation platform that delivers real-time experiences both customers and brands love. We enable today’s leading brands to learn, build, and measure omnichannel marketing programs throughout the customer journey–from the impression, to visit, all the way to purchase.

Powered by our unique data and unmatched solutions, the InMarket platform provides a 360° degree view of customers and how they make decisions. When working with us, brands know who their customers are, why they shop, where and when to best reach them by combining real-world behaviors like visit data with online and offline purchases through advanced data science. It’s the kind of intelligence thriving brands need to leverage for growth in a rapidly changing world.

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