Infutor Data Solutions: Total Demographic Profiles

Permissibly obtained, multi-sourced demographic data for 260 million consumers and 130 million U.S. households

Description:

Infutor has mastered the science of consumer identity management and identity resolution. With an unrivaled depth and breadth of accurate data permissibly obtained from the most authoritative sources, we deliver what brands need to know about consumers in real-time to make informed marketing and risk mitigation decisions.

Empower your marketing and analytics teams with the most robust consumer demographic data to drive one-to-one engagements. Predictive attributes such as age, marital status, income, and lifestyle preferences enable you to create powerful market segments.

Request access to a free 100,000-record sample of this data set via Snowflake.

Fields Included:
  • Demographics
  • Geographic Demographics
  • Estimated Income
  • Marital Status
  • Education
  • Ethnicity
  • Members in Household (seniors, children, single parents)
  • Home Ownership (dwelling type, home value, age of home, pool, fireplace, length of residence)
  • Financial Indicators
    • Credit Card Users
    • Wealth Score
    • Purchasing Power Score (risk proxy score)
Lifestyle & Interest Propensities
  • Membership Clubs
  • Shopper
  • Pet Owners
  • Book Buyers/Readers
  • High-Tech
  • Arts
  • Collectibles
  • Home and Garden
  • DIY/Home Improvement
  • Cooking and Wine
  • Gaming and Gambling
  • Traveling
  • Physical Fitness
  • Self-Improvement
  • Automotive DIY
  • Sports
  • Outdoors
  • Investing
  • Parenting and Children’s Interest
  • Boating and Motorcycling
Vehicle Ownership
  • Luxury
  • SUV
  • Pickup Truck
Identity
  • Name
  • Physical Address
  • Exact Age
  • Gender
  • Telephone Number (up to 3 per household)”

 

About the Provider:

Infutor’s¬†consumer data, intelligence, and identity resolution solutions help improve acquisition, increase omnichannel reach, and drive conversions.

Visit the provider’s website for more information

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