Infutor Data Solutions: Infutor Snowflake Embedded Identity Resolution for Publishers

Securely tap into Infutor’s deterministic, complete US consumer identity graph, all within Snowflake.

Description:

Infutor embedded identity for Snowflake is a Snowflake-based function that extends Infutor’s comprehensive identity resolution service to any Snowflake end-user with zero external API calls Your publisher data never leaves Snowflake. Securely and privately enable US-based identity resolution within Snowflake data sharing functions to expand your consumer understanding, reach and better targetting.

Infutor empowers marketers through solutions that provide a 360-degree view of consumers from the first interaction, throughout their life and entire customer journey. Our solutions are powered by an unmatched TrueSource™ Identity Graph that combines 30+ years of historical, permissibly obtained United States consumer data with hundreds of unique, hard-to-find data assets. Our identity graph is updated daily with 97.5 million transactions

Infutor’s Persistent Individual IDs allow users to integrate data within and across datasets. Common use cases include identifying relationships within a customer database including empowering the ability to consolidate records to provide better personalization and segmentation. These ID’s also enable the linking of consumer datasets to enable overlap reporting and merging of data.

Identity Resolution can be performed on:
First Name
Last Name
Postal Address
Zip Code
Phone Number
Email

Data Provided:
Persistent Individual ID’s – Unique identifiers tied to consumers that are persistent across identity variations (i.e. address changes, name variations, multiple email addresses, and multiple phone numbers) Address ID’s – Identifiers tied to unique physical addresses and applied to all current occupants of that residence

SECURE, PRIVATE, AND CONTROLLED
Natively within Snowflake clean rooms and internal functions your data never leaves your controlled environment. Access the scale and authoritative scale of Infutor’s identity resolution services without compromising on the security and privacy of your valuable data.

INFUTOR IS THE EXPERT ON YOUR CONSUMERS
As the leader in Consumer Identity Management, our unmatched data and intelligence on 266 million U.S. individuals empowers marketers to optimize every single engagement.

PARTNERING WITH A CONSUMER IDENTITY EXPERT
Understand who you’re in contact with at any given moment. Gain the data-driven advantage that you need to build successful, personalized omnichannel marketing campaigns that maximize ROI and minimize risk.

About the Provider:

Infutor has mastered the science of consumer identity management and identity resolution. With an unrivaled depth and breadth of accurate data permissibly obtained from the most authoritative sources, we deliver what brands need to know about consumers in real time to make informed marketing and risk mitigation decisions.

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