Ibotta

In-Store and Online Purchase Data

Description:

Ibotta has the largest collection of deterministic, user-generated purchase data in the US. Our fully-licensable, 1st party data powers activation, attribution and analytics use-cases for leading brands, media agencies, and platforms.

Fields Included:
– Match Keys: MAID, Hashed E-mail (SHA 256), or Ibotta ID
– Purchase Metadata: UPC, Product/Brand name, Category (Primary & Secondary)
Quantity, Price, Basket Total, Receipt id
– Retailer: Retailer Channel (Big Box, Grocery, Convenience, Pharmacy, etc.)
– Demo: Age, Gender, Registered Zip
– Geo: Purchase Zip

Use Case Examples:
– Target known brand or category buyers with media campaigns across platforms
– Build sales attribution/measurement to prove the effectiveness of advertising
– Enrich ID level profiles with rich purchase metadata tied longitudinally to an Ibotta identifier

About the Provider:

Ibotta has the largest collection of deterministic, user-generated purchase data in the US. Our fully-licensable, 1st party data powers activation, attribution and analytics use-cases for leading brands, media agencies, and platforms.

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