Ibotta: In-Store and Online Purchase Data

Verified purchase data (offline and online) tied 1:1 to Ibotta users

Description:

Ibotta has the largest collection of deterministic, user-generated purchase data in the US. Our fully-licensable, 1st party data powers activation, attribution and analytics use-cases for leading brands, media agencies, and platforms.

Fields Included:
– Hashed MAID or E-mail (SHA 256)
– Retailer Channel (Big Box, Grocery, Convenience, Pharmacy, etc.)
purchase time
– UPC, product/brand name, category (primary & secondary)
quantity, price basket total, receipt id
– zip, age, gender

Use Case #1 – CPG & Retail Brands:
– Build custom audiences for targeted activation of verified Ibotta purchasers (e.g. – brand, category, lapsed buyer audiences)

Use Case #2 – Media Platforms:
– Build sales attribution/measurement using Ibotta’s 1:1 purchase data to prove the effectiveness of advertising (e.g. – discover which campaign tactic drove the most sales)

Use Case #3 – Investment Management:
– Leverage more than 2 billion transactions per year at an ID level to validate/uncover investment hypotheses (e.g. – did brand/category purchases go up or down during COVID?)

About the Provider:

Ibotta has the largest collection of deterministic, user-generated purchase data in the US. Our fully-licensable, 1st party data powers activation, attribution and analytics use-cases for leading brands, media agencies, and platforms.

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