Heap: Web & Mobile Behavioral Data
Heap automatically captures every user action without manual event tagging and shares this data to Snowflake
Heap automatically collects, organizes, and sends behavioral data (pageviews, clicks, swipes, taps, field changes etc.) to Snowflake, so businesses can create more valuable product experiences. This data set contains all user, session, and event-level data from your websites and applications, which empowers teams to make data-driven decisions through a complete data set in Snowflake. Heap syncs on regular intervals throughout the day, so teams have access to fresh data. Additionally, Heap’s user-centric data model easily be joined with your other data sources in Snowflake to create a more holistic view of your users.
Teams across your organization can take advantage of the data Heap provides. For example, Product Managers can use Heap data to better understand user engagement with certain features or Marketers can monitor attribution channels and site conversion.
About the Provider:
Heap’s mission is to power business decisions with the truth. We empower companies to focus on what matters — discovering insights and taking action — not building pipelines or manual tagging. With Heap, organizations of all sizes can remove technical bottlenecks and gain a single comprehensive view of their customers. Our software automatically collects, organizes, analyzes, and connects customer data, so businesses can create more valuable products and experiences.
*The Data Marketplace is not yet available in GCP.
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