Goldfish Ads: Entertainment and Interest Data

Audience cohorts built without any PII aggregated at the zip code level

Description:

Goldfish Ads is changing the way data is compiled and used in a privacy-first world. Without ever touching any PII or using any cookies in any way, our first-of-its-kind algorithm clusters audiences into cohorts in ways not possible prior.

This is a complete dataset for Entertainment and Interest-based audience cohorts.

Use this dataset to understand Entertainment and interest-based characteristics about a given location within the United States. Within this dataset, you’ll find indices for types of games, live events, content, and experiences those in a given location are interested in broken out at the postal code level.

Potential use cases for leveraging this type of data could include: Activating Media, Enriching existing datasets, and personalizing user experiences.

Find Data Dictionary here.

INCLUDED TABLES:
– POSTAL_CODES
– ENTERTAINMENT_AND_INTERESTS

INCLUDED FIELDS:
– SOCIAL_INTEREST_CANNABIS
– SOCIAL_INTEREST_ENTERTAINMENT_GAMES_CARD_GAMES
– SOCIAL_INTEREST_ENTERTAINMENT_GAMES_CASINO_GAMES
– SOCIAL_INTEREST_ENTERTAINMENT_GAMES_FIRST_PERSON_SHOOTER
– SOCIAL_INTEREST_ENTERTAINMENT_GAMES_GAMBLING
– SOCIAL_INTEREST_ENTERTAINMENT_GAMES_ONLINE_POKER
– SOCIAL_INTEREST_ENTERTAINMENT_GAMES_SHOOTER_GAMES
– SOCIAL_INTEREST_ENTERTAINMENT_GAMES_SIMULATION_GAMES
– SOCIAL_INTEREST_ENTERTAINMENT_GAMES_SPORTS_GAMES
– SOCIAL_INTEREST_ENTERTAINMENT_GAMES_VIDEO_GAMES
– SOCIAL_INTEREST_ENTERTAINMENT_LIVE_EVENTS_BAR
– SOCIAL_INTEREST_ENTERTAINMENT_LIVE_EVENTS_CONCERTS
– SOCIAL_INTEREST_ENTERTAINMENT_LIVE_EVENTS_MUSIC_FESTIVALS
– SOCIAL_INTEREST_ENTERTAINMENT_LIVE_EVENTS_NIGHTCLUBS
– SOCIAL_INTEREST_ENTERTAINMENT_LIVE_EVENTS_PARTIES
– SOCIAL_INTEREST_ENTERTAINMENT_MUSIC
– SOCIAL_INTEREST_ENTERTAINMENT_READING_LITERATURE
– SOCIAL_INTEREST_FAMILY_AND_RELATIONSHIP_FATHERHOOD
– SOCIAL_INTEREST_FAMILY_AND_RELATIONSHIP_MOTHERHOOD
– SOCIAL_INTEREST_HOBBIES_AND_INTEREST_POLITICAL_AND_SOCIAL_ISSUES
– SOCIAL_INTEREST_HOBBIES_AND_INTEREST_POLITICAL_AND_SOCIAL_ISSUES_POLITICS
– SOCIAL_INTEREST_HOBBIES_AND_INTEREST_POLITICAL_AND_SOCIAL_ISSUES_SUSTAINABILITY
– SOCIAL_INTEREST_HOBBIES_AND_INTEREST_TRAVEL
– SOCIAL_INTEREST_HOBBIES_AND_INTEREST_TRAVEL_VACATIONS

As well as the following fields from our Demographics dataset.

ADDITIONAL FIELDS:
– ETHNICITY_AMERICAN_INDIAN_OR_ALASKAN_NATIVE
– ETHNICITY_ASIAN
– ETHNICITY_BLACK_OR_AFRICAN_AMERICAN
– ETHNICITY_HISPANIC_LATINO
– ETHNICITY_NATIVE_HAWAIIAN_OR_PACIFIC_ISLANDER
– ETHNICITY_OTHER_RACE_NOT_LISTED
– ETHNICITY_TWO_OR_MORE_RACES
– ETHNICITY_WHITE
– HOUSEHOLD_INCOME_100K_150K
– HOUSEHOLD_INCOME_150K_200K
– HOUSEHOLD_INCOME_200K_PLUS
– HOUSEHOLD_INCOME_50K_100K
– HOUSEHOLD_INCOME_LESS_THAN_50K
– LANGUAGE_SPANISH
– PROPERTY_VALUE_100K_250K
– PROPERTY_VALUE_1MM_TO_1_POINT_5MM
– PROPERTY_VALUE_1_POINT_5MM_TO_2MM
– PROPERTY_VALUE_250K_500K
– PROPERTY_VALUE_2MM_PLUS
– PROPERTY_VALUE_500K_750K
– PROPERTY_VALUE_750K_1MM
– PROPERTY_VALUE_LESS_THAN_100K

About the Provider:

Goldfish Ads leverages its geospatial algorithms to constantly hot-spot base datasets into high-density clusters in order to graph out the most relevant geographies.

The result is a real-time predictive feed of when and where cohorts of people are congregating broken out by assorted interests, demographics, propensities, activities and more.

Visit the provider’s website for more information