Goldfish Ads: B2B and Occupation Data

Audience cohorts built without any PII aggregated at the county level

Description:

Goldfish Ads is changing the way data is compiled and used in a privacy-first world. Without ever touching any PII or using any cookies in any way, our first-of-its-kind algorithm clusters audiences into cohorts in ways not possible prior.

This is a complete dataset for B2B audience cohorts.

Use this dataset to understand occupation-level characteristics about a given location within the United States. Within this dataset, you’ll find indices for assorted job types and industries broken out at the postal code level.

Potential use cases for leveraging this type of data could include: Activating Media, Enriching existing datasets, and personalizing user experiences.

Find Data Dictionary here: https://www.goldfishads.com/dataset-examples

INCLUDED TABLES:
– B2B_BY_COUNTY

INCLUDED FIELDS:
– SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_BANKING
– SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_ENGINEERING
– SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_ENTREPRENEURSHIP
– SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_INVESTMENT_BANKING
– SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_NURSING
– SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_ONLINE_BANKING
– SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_ONLINE_DIGITAL_MARKETING
– SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_PERSONAL_FINANCE
– SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_PERSONAL_FINANCE_CREDIT_CARDS
– SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_PERSONAL_FINANCE_INSURANCE
– SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_PERSONAL_FINANCE_INVESTMENT
– SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_PERSONAL_FINANCE_MORTGAGE_LOANS
– SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_REAL_ESTATE
– SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_RETAIL_
– SOCIAL_INTEREST_BUSINESS_AND_INDUSTRY_RETAIL_BANKING

As well as the following fields from our Demographics dataset.

ADDITIONAL FIELDS:
– ETHNICITY_AMERICAN_INDIAN_OR_ALASKAN_NATIVE
– ETHNICITY_ASIAN
– ETHNICITY_BLACK_OR_AFRICAN_AMERICAN
– ETHNICITY_HISPANIC_LATINO
– ETHNICITY_NATIVE_HAWAIIAN_OR_PACIFIC_ISLANDER
– ETHNICITY_OTHER_RACE_NOT_LISTED
– ETHNICITY_TWO_OR_MORE_RACES
– ETHNICITY_WHITE
– HOUSEHOLD_INCOME_100K_150K
– HOUSEHOLD_INCOME_150K_200K
– HOUSEHOLD_INCOME_200K_PLUS
– HOUSEHOLD_INCOME_50K_100K
– HOUSEHOLD_INCOME_LESS_THAN_50K
– LANGUAGE_SPANISH
– PROPERTY_VALUE_100K_250K
– PROPERTY_VALUE_1MM_TO_1_POINT_5MM
– PROPERTY_VALUE_1_POINT_5MM_TO_2MM
– PROPERTY_VALUE_250K_500K
– PROPERTY_VALUE_2MM_PLUS
– PROPERTY_VALUE_500K_750K
– PROPERTY_VALUE_750K_1MM
– PROPERTY_VALUE_LESS_THAN_100K

About the Provider:

Goldfish Ads leverages its geospatial algorithms to constantly hot-spot base datasets into high-density clusters in order to graph out the most relevant geographies.

The result is a real-time predictive feed of when and where cohorts of people are congregating broken out by assorted interests, demographics, propensities, activities and more.

Visit the provider’s website for more