Funnel: All Your Marketing and Sales Data

Data from every source you need, normalized into one table with the full granularity intact


Funnel automatically collects, cleans and groups the data from all of your advertising, marketing, sales and CRM platforms. It also gives you the raw data, so you don’t lose granularity or flexibility. It’s the best of both worlds.

Funnel frees technical teams from tedious data manipulation tasks and allows them to focus on higher-value activities, like improving the data model and mining the data for patterns.

Use your marketing data from Funnel to join with any other relevant data to your business to help you act with certainty and to get a holistic view of your business. With Funnel, your team can easily answer crucial questions such as:

  • How much did I spend on each channel?
  • What is my Return On Ad Spend per channel?
  • What is my Customer Acquisition Cost?
  • What are my top-performing campaigns/creatives/keywords?

Funnel does not restrict your export to any specific schema; you’re able to create your export schema within Funnel that best fits your needs.

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About the Provider:

Funnel’s platform, with its contextual data model, takes messy, siloed data from all advertising, marketing, sales and CRM platforms and automatically generates Business-Ready Data that is fully harmonized, instantly refreshed and always ready to act upon. Funnel is transforming the way technical teams work with the marketing and sales teams.

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