Funnel: For agencies: All your client’s Marketing Data in Snowflake
Automatically connect marketing platforms and quickly analyse and report on your client's data.
Funnel automatically collects, cleans and groups the data from all of your clients’ advertising, marketing, sales and CRM platforms. It also gives you the raw data, so you don’t lose granularity or flexibility. It’s the best of both worlds.
Funnel frees technical teams from tedious data manipulation tasks and allows them to focus on higher-value activities, like improving the data model and mining the data for patterns.
Funnel is designed to help you streamline client reporting. Not only is the data ready for you to analyse, but it will also help your clients to easily understand and defend the marketing spendings.
With Funnel, your team and your clients can easily answer crucial questions such as:
– How much did we spend on each channel?
– What is the Return On Ad Spend per channel?
– What is the Customer Acquisition Cost?
– What are the top performing campaigns/creatives/keywords?
Funnel has support for 500+ connectors, such as Facebook Ads, Google Ads, Amazon Advertising, Criteo, Adroll, Shopify, AppsFlyer, Snapchat Ads, Instagram Ads and many more. The data is automatically being collected by Funnel and exported to Snowflake.
– Navigate to the Marketplace tile and click “Request”
– A Funnel representative will reach out to you
– Connect your needed data sources in your Funnel account
– Clean, normalise and group your data with Funnel’s intuitive data model before exporting the data to Snowflake
– Funnel will return requested data via Snowflake Data Share automatically