Foursquare: Foursquare Standard Visits – Global

Visits is a daily feed of footfall to the chains and categories that matter to your business.

Description:

Get a more holistic view of your consumers by understanding where they go in the real world with Foursquare Standard Visit Feeds. SVF is a daily feed of footfall to the chains and categories that matter to your business. Our MRC accredited visit data is available in the US and 15 international territories. These visit feeds can be leveraged to enrich your first party data, create custom targeting segments, improve marketing strategies and power your in-house measurement solution.

This data set contains Foursquare Standard Visit Feeds, our daily feed visits made by users to specific chains and categories of interest. The feed includes:

FIELDS:
– Plain-text MAIDS
– Protected timestamp, fuzzed +/- 2 hours of the visit
– Chain or category ID
– Chain or category name
– DMA or zip
– Source indicator
– Dwell time
– Confidence score reflective of the likelihood the visit occurred
– Home zip of the user
– Venue level data pending Privacy Team approval

Methodology:
– Foursquare’s Visits data is powered by our proprietary foot traffic panel and quality-assured by our precise stop detection technology. We ensure consumers are privacy protected by only including hashed MAIDS and excluding lat/long data as well as exact hour and timestamp of the visit. The data is not normalized or smoothed, and delivered via Foursquare-owned S3 and Snowflake.

About the Provider:

Foursquare is the leading independent location technology company, powered by our deep understanding of how people move throughout the world. Our solutions help businesses make smarter decisions, developers create more engaging experiences, and brands build more effective marketing strategies.

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