Foursquare: Foursquare Ready-to-Use Audiences – US only – Retail
This data set contains consumer device IDs segmented by retail behavioral interests and visitation activity.
This data set contains consumer device IDs segmented by behavioral interest and place visitation activity, specifically tied to the retail vertical. These 209 audience segments are designed by Foursquare location experts and reflect the most popular targeting segments requested by marketers in the retail vertical. We publish revisions to this data set on a bi-monthly cadence.
We create audiences using a combination of mobile device geolocation data, consumer online interest data, our proprietary, global Places dataset and proprietary technologies. We source mobile device geolocation data from a variety of premium partners, including via our own SDKs, and then validate that data using our proprietary Location Validation technology in order to remove those signals that are of insufficient quality. Then, our proprietary snap-to-place technology determines the specific place that the mobile device user visited by evaluating hundreds of attributes (such as movement detection, business density, popularity of place, hours of operation, time of day, day of week, and frequency of visitation) in order to attach it to a specific point of interest within our proprietary Places dataset. The validated place visit is then added to our device dataset. Finally, mobile devices are classified into related ready-to-use Audiences.
– consumer_id: MAID (IDFA or Android ID)
– id_type: Enumerated value indicating whether the consumer_id is an IDFA or an Android ID
– segment_ids: Array of FDC codes representing the segments within the given Data Set that the consumer_id belongs to
We apply rigorous practices around data privacy and ethics and we implement data scrubbing technologies to ensure compliance with CCPA, GDPR, COPPA and other industry standards. Our audiences do not contain device IDs for consumers under 17 years of age. For more info on our privacy practices, please visit https://foursquare.com/privacy/
About the Provider:
Foursquare is the leading independent location technology company, powered by our deep understanding of how people move throughout the world. Our solutions help businesses make smarter decisions, developers create more engaging experiences, and brands build more effective marketing strategies.