Fluent: US Consumer Conditions & Symptoms

A monthly refresh of addressable US consumers by condition and symptom.


The US Consumer Conditions and Symptom database from Fluent is one of the largest addressable sources of opted-in, volunteered health attributes for targeting, analytics, and data enrichment. With over 100 health-specific attributes, plus age & gender, for more than 85 million profiles, marketers can better engage and understand consumers who have self-reported their interests in particular conditions and symptoms.

Fluent Health Data Sourcing & Methodology
– Transparency: All data is single sourced from Fluent’s owned and operated online consumer survey sites. Over 1 million US consumers a day register on Fluent properties and participate in a survey.
– Accuracy: Data is self-reported from consumers directly, with no inferences made, and no modeling logic applied.
– Privacy: 100% of consumers register and provide an explicit opt-in prior to completing the survey. The health attributes collected are not subject to HIPAA as they are not sources from a covered entity.
– Addressability: Full PII is available, enabling addressability across digital and traditional channels including programmatic, social, and CTV.

Categories Included:
– Diabetes – diabetics, caregivers, treatment type, and treatment frequency
– Insurance – insured vs. uninsured, insurance type, and insurance provider
– Cardiac Conditions – high cholesterol, high blood pressure, heart disease, A-fib
– Autoimmune Conditions – rheumatoid arthritis, psoriatic arthritis, psoriasis, Crohn’s, IBD, IBS, fibromyalgia
– Smokers & Smoking Cessation – smokers, and those looking to quit
– Respiratory – COPD & asthma
– Arthritis & Pain Sufferers – arthritis, migraines, chronic pain, back pain, knee pain
– Additional Symptoms & Conditions

Sample Fields Included:
– Name
– Address
– E-mail
– Age
– Gender
– Diabetes
– Asthma
– Migraines
– Rheumatoid Arthritis
– Insurance Type
– Smoker
– High Blood Pressure

Example Use Case:
Use the condition & symptom data to build an addressable and qualified audience to communicate with across digital and traditional channels prior to a new pharma brand launch.

About the Provider:

Fluent, Inc. (NASDAQ: FLNT) is one of the largest consumer engagement platforms outside of the walled gardens, with over 1 million US consumers registering on our properties every day. We offer a suite of 1st and 2nd party data solutions that are declared, deterministic, and permissioned. Working with the world’s largest brands and agencies, we enable and inform meaningful consumer connections across all channels. Founded in 2010, the company is headquartered in New York City.

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