Fluent: 1st Party Data Generation for CPG Brands

Permissioned, PII-based profiles with custom brand attributes.

Description:

Fluent’s 1st Party Data Generation is a leading solution for brands trying to build out their foundational first party data. For CPG brands, where direct connection points to their consumers are limited, Fluent can help build out 1st party profiles with pinpoint targeting and massive scale, removing reliance on 3rd party cookies, and enabling omnichannel initiatives.

As one of the largest consumer engagement platforms outside of the walled gardens, Fluent engages with over 1 million US consumers registering on our survey properties every day. By leveraging Fluent’s survey capabilities, brands can enable permissioned data capture and audience profiling inclusive of self-declared PII, demographics, brand preferences, and other custom attributes.

Owned exclusively by the brand, the newly created 1st party data asset is addressable across any channel and on any device. To date, Fluent has generated over 250 million deterministic profiles. Addressable in a post-cookie world, Fluent empowers brands to effectively connect with, measure, and understand consumers over time and across all digital and traditional channels.

Sample Data Fields for a CPG Brand
– First Name
– Last Name
– Age
– Gender
– Soda Brand Preference
– Purchase Frequency
– Purchase Channel
– Brand Satisfaction
– Alcohol Drinker
– Alcohol Preference
– Interest in Trying New Product

Example Use Case:
A CPG soda brand is launching an alcoholic beverage and is looking to not only grow their addressable 1PD for targeting and modeling, but also understand how interested current consumers might be in the new product.

About the Provider:

Fluent, Inc. (NASDAQ: FLNT) is one of the largest consumer engagement platforms outside of the walled gardens, with over 1 million US consumers registering on our properties every day. We offer a suite of 1st and 2nd party data solutions that are declared, deterministic, and permissioned. Working with the world’s largest brands and agencies, we enable and inform meaningful consumer connections across all channels. Founded in 2010, the company is headquartered in New York City.

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