Fluent: 1st Party Data and Subscriber Generation for Streaming Providers

Permissioned, PII-based profiles with custom qualifiers.

Description:

Fluent’s 1st Party Data and Subscriber Generation is a leading solution for entertainment brands looking to build out their foundational first party data, and acquire new subscribers. Fluent can help build out qualified 1st party profiles with pinpoint targeting and massive scale, removing reliance on 3rd party cookies, and enabling omnichannel initiatives.

As one of the largest consumer engagement platforms outside of the walled gardens, Fluent engages with over 1 million US consumers registering on our survey properties every day. By leveraging Fluent’s survey capabilities, entertainment brands can enable permissioned data capture and subscriber acquisition inclusive of self-declared PII, demographics, streaming preferences, and other custom attributes.

Owned exclusively by the brand, the newly created 1st party data asset is addressable across any channel and on any device. To date, Fluent has generated over 250 million deterministic profiles. Addressable in a post-cookie world, Fluent empowers brands to effectively connect with, measure, and understand consumers over time and across all digital and traditional channels.

Sample Data Fields for an Entertainment/Streaming Brand
– First Name
– Last Name
– Age
– Gender
– Current Cable Subscriber
– Favorite Streaming Service
– Types of Shows
– Binge Watcher
– Interested in a 30 Day Trial

Example Use Case:
A large network is preparing to launch a corresponding streaming service and is looking to not only acquire new subscribers through qualifying survey questions and introductory offers, but also grow their addressable 1PD for targeting and modeling audiences.

About the Provider:

Fluent, Inc. (NASDAQ: FLNT) is one of the largest consumer engagement platforms outside of the walled gardens, with over 1 million US consumers registering on our properties every day. We offer a suite of 1st and 2nd party data solutions that are declared, deterministic, and permissioned. Working with the world’s largest brands and agencies, we enable and inform meaningful consumer connections across all channels. Founded in 2010, the company is headquartered in New York City.

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