Finity Consulting – Advanced audience segment data: Defin’d

Deidentified unit record population dataset that covers all people, homes and vehicles in Australia.

Description:

Knowing who your customers are and how to best engage them is critical. Defin’d data provides rich information for each household in Australia, individuals within those households and the vehicles they drive. Defin’d reveals unique insights into an individual’s sociodemographic characteristics, attitudes, shopping behaviours, and media consumption habits as well as detailed information about housing and vehicle assets.

Unit record data is available at individual, household and vehicle level. Matching keys are usually a standard geographic unit (SA1) as well as factors such as age/gender.

Tables included:
– INDIVIDUAL_ALL_2016_ASGS
– HOUSEHOLD_ALL_2016_ASGS
– VEHICLE_ALL_2016_ASGS

Fields included:
– INDIVIDUAL_ID
– SA1_2016
– GENDER
– TERTIARY_SCHOOLING
– LABOUR_FORCE_STATUS
– INDIVIDUAL_INCOME
– INTEGER_AGE
– U_HOUSEHOLD_ID
– HOUSEHOLD_COMPOSITION
– HOUSEHOLD_INCOME
– LIFESTAGE
– DWELLING_BEDROOMS
– DWELLING_TYPE
– NUMBER_OF_VEHICLES
– VEHICLE_SEGMENT
– VEHICLE_YEAR_OF_MANUFACTURE
– VEHICLE_MAKE
– PR_PURCHASE_VEHICLE
– PR_PURCHASE_INSURANCE
– PR_COMPREHENSIVE
– PR_SHOP_FOR_INS
– And more fields …

Example use cases:
– Enhance your understanding of existing customers using sociodemographic, attitudinal and purchasing behaviours
– Understand in rich detail who your best customers are, how to reach prospects like them, and get marketing cut-though
– Get richer, more precise knowledge of key acquisition segments and better ROI on advertising spend
– Links seamlessly into online activation platforms so you can go from insight to action

About the Provider:

Finity is the strategic analytics firm that brings your data to life with an actuarial approach, a practical lens and a human perspective. We are a trusted partner of organisations from large scale firms to tech start-ups. Our team helps business leaders navigate challenges by making the complex simple.

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