Explorium: External Data for CPGs

Unlock new business value, revenue opportunities, and meet evolving consumer demands using external data

Description:

Consumer goods companies are in the midst of a digital transformation.
They need to maximize opportunities with existing B2B channels such as retailers, independent grocery stores, convenience stores, and corner shops. As consumer buying behavior increasingly shifts online, they also need to expand and grow new D2C channels. Data and analytics will drive much of this shift and the right data means augmenting your internal data with external data signals that provide deeper insights and a more complete view.

Explorium provides an External Data Platform that automatically discovers thousands of relevant data signals and uses them to improve analytics and machine learning. The automated Explorium Platform enables organizations to discover and use third party data to improve predictions and ML model performance. Add external data sources understand the broader trends in the market and include that in your analytics to improve decisions and outcomes for your business

Product Overview (Video): https://www.explorium.ai/resources/vimeo-all-videos/explorium-platform-connect-internal-data-to-thousands-of-external-data-signals

Expected Workflow:
– Navigate to the Explorium Marketplace tile and click “Request Data”
– An Explorium representative will reach out to discuss a Free Trial
– Provide business requirements to Explorium rep
– Upload data to Snowflake data share (if applicable)
– Explorium will make requested data available through Snowflake

About the Provider: