Explorium: Data Science for Marketing

Build models on data you need, not just the data you have - Transform from ROI based to LTV driven

Description:

Explorium is an industry-agnostic data science platform focused on automating the data part of data science (data & feature discovery for machine learning), helping customers to better understand and truly act on the incremental performance of their marketing.

The Explorium platform will automatically surface new and powerful predictive signals for your predictive model by enriching your data with better geographic, time-series, personal and commercial context, yielding a quantifiable improvement in the accuracy of your predictive decision-making (your model’s output), faster and at scale.

USE-CASES:

  1. Lifetime value prediction (LTV) for Mobile and Digital Advertisers
  2. Promotion optimization for consumer packaged goods (CPG) companies
  3. Lead scoring (propensity modeling) for B2B Software companies
  4. Churn prediction for direct-to-consumer brands
  5. Next-Best-Offer recommendation for eCommerce sellers
  6. Remarketing

Update Frequency:

Near real-time

About the Provider:

Automatically connect to thousands of external data sources, and produce scalable & robust machine learning outputs with Explorium’s data science platform.

Visit the provider’s website for more information

*The Data Marketplace is not yet available in GCP.

Get access to the Explorium: Data Science for Marketing Dataset in Snowflake

Sign up for a free trial

Already a Snowflake customer?
Access this dataset directly from your Snowflake account*