Explorium: Data Science for Marketing
Build models on data you need, not just the data you have - Transform from ROI based to LTV driven
Explorium is an industry-agnostic data science platform focused on automating the data part of data science (data & feature discovery for machine learning), helping customers to better understand and truly act on the incremental performance of their marketing.
The Explorium platform will automatically surface new and powerful predictive signals for your predictive model by enriching your data with better geographic, time-series, personal and commercial context, yielding a quantifiable improvement in the accuracy of your predictive decision-making (your model’s output), faster and at scale.
- Lifetime value prediction (LTV) for Mobile and Digital Advertisers
- Promotion optimization for consumer packaged goods (CPG) companies
- Lead scoring (propensity modeling) for B2B Software companies
- Churn prediction for direct-to-consumer brands
- Next-Best-Offer recommendation for eCommerce sellers
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