Experian: Purchase Predictor Audiences

Use audiences developed with predictive modeling techniques to build engaging omni-channel experiences.

Description:

Improving campaign results requires better customer data, plain and simple. Use audiences developed with predictive modeling techniques to build engaging omni-channel experiences.

Digital marketers need to make relevant cross-sell offers to their online customers. Similarly, brick-and-mortar retailers need to target prospects likely to shop at specific retail locations. But is there a data-driven solution that satisfies both marketers’ needs?

With Experian Marketing Services’ Purchase Predictor Audiences, you can connect with consumers likely to purchase within a specific product category and customize your targeted marketing campaigns to them.

To help you target audiences based upon consumer purchase behavior and likelihood to purchase, Experian Marketing Services has developed 25 product categories and unique audiences within each category.

  •  Accessories
  •  Active outdoors – hard goods
  •  Active outdoors – soft goods
  •  Apparel
  •  Computers
  •  Electronics and gadgets
  •  Food and beverages
  •  Furniture
  •  General/miscellaneous
  •  Hobbies and entertainment
  •  Home decor
  •  Home domestics
  •  Home maintenance
  •  Home office
  •  Kitchen
  •  Lawn and garden
  •  Outdoor living
  •  Personal health
  •  Pets
  •  Seasonal products
  •  Shoes
  •  Tabletop and dining
  •  Tools and automotive
  •  Toys
  •  Travel

 

About the Provider:

Experian Marketing Services is a recognized leader in marketing, providing data-driven customer insight, analytics, and technology to marketers in more than 30 countries. Leverage Experian Marketing Services to learn more about existing customers, identify the right potential customers, uncover the most appropriate communication channels, activate those audiences, develop messages that resonate, and measure the effectiveness of marketing campaigns.

At Experian, we use data and insights to help brands have more meaningful interactions with people. Advertising has become smarter and more personalized and Experian is helping to set new standards in data management, usability, and measurement in this new environment. Being able to identify your customers is the first step to data-driven advertising, and as leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.

Experian draws on five decades of experience providing organizations with marketing products, services and insights derived from our vast data assets. Experian maintains and analyzes information about consumer buying decisions and collects consumer information from original sources. Our comprehensive data assets expand across the Experian brand. Experian is the only data provider with directly sourced auto registration data, consumer credit data, commercial credit data and one of the three largest consumer marketing databases in the industry.

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