Experian: Identity Resolution

Experian Identity Resolution uses known consumer data and intelligent resolution to achieve higher match rates

Description:

EXPERIAN IDENTITY UNLOCKS INSIGHTS

Experian Identity Resolution is an identity service that gives you access to Experian’s rich referential identity data to resolve disparate data. It operates natively inside a cleanroom data sharing environment. It unlocks new audience insights among distributed data without having to leave the cloud infrastructure in which the data currently resides.

Through improved collaboration and by matching separate identification data sets that could otherwise not be matched, it safely delivers new and unique opportunities that can be shared with partners and other key internal or external stakeholders.

Experian identity resolution is an ideal solution for organizations already using a cleanroom environment to share data but need a safe way to connect and explore multiple data sets, preserve data privacy and expand their audiences and enable improve ad targeting.

Identity Resolution can be Performed on:
– First Name
– Last Name
– Postal Address
– Zip 11
– Email Address
– Phone Number

Data Provided
– Match Keys

REAL-TIME INSIGHTS THROUGH IDENTITY RESOLUTION
Real-time insights drives in-the-moment, accurate, and informed marketing decisions through improved data matching.

YOUR DATA IS SECURE & ACTIONABLE
Your data is stored and analyzed in your own controlled environment. This doesn’t change. Experian Identity Resolution provides you with the privacy-safe identifiers needed to match and take action on your data.

EXPERIAN IS A LEADER IN IDENTITY RESOLUTION
Experian is a trusted leader in identity and has been building identity resolution solutions for decades. You are now able to gain access to intelligent identity resolution for digital and offline identities right within your data sharing environment.

About the Provider:

Experian Marketing Services is a recognized leader in marketing, providing data-driven customer insight, analytics, and technology to marketers in more than 30 countries. Leverage Experian Marketing Services to learn more about existing customers, identify the right potential customers, uncover the most appropriate communication channels, activate those audiences, develop messages that resonate, and measure the effectiveness of marketing campaigns.

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