Experian Ascend provides access to all Experian data assets plus advanced analytics and modelling tools and services.
Experian realizes that accurate and reliable financial insights are extremely important to marketers. It’s no longer an option for brands to understand their audiences, it’s a requirement from a consumer’s perspective. Given the advances in marketing over the past few years, any brand that wants to thrive understands that consumers expect all communications they receive will be relevant and personalized.
This holds true for all advertisers, including financial institutions. Sending irrelevant loan or other product offers can cause frustration and detachment. Financial marketers need to reach the right consumers with messaging that resonates on the channels they prefer. But the challenge facing the financial industry is not only to provide personalized marketing campaigns to potential clients, but also to adhere to anti-discriminatory regulations.
To help you reach the right audience, Experian leverages its full ConsumerView database, which includes information on more than 300 million consumers in the US. With information on who they are, their interests and how best to reach them, ConsumerView goes beyond basic demographic information, enabling financial marketers to send personalized marketing campaigns that are FLA friendly.
With expertise in both financial regulations and consumer data, we offer FLA friendly audiences across channels. Custom FLA Friendly Audiences on Demand are also available, which leverage Experian’s powerful data assets and data science, and are available quickly for audience needs that are not “on the shelf.”
As a leader in the financial services industry for more than 100 years, Experian understands the importance of compliance and that clients want to feel confident that the audiences they access are created through an appropriate process. Experian works with its data partners and its clients to provide transparency on what goes into Fair Lending Act friendly audiences.
The new FLA Friendly Financial Audiences were built leveraging the Experian Ascend Technology Platform™
Experian Ascend provides access to all Experian data assets plus advanced analytics and modelling tools and services. Data Categories Include:
- Ability to Pay
- Auto Lease and Loan
- Consumer Spend
- Debt Ratio
- Financial Status
- Investable Assets
- Mortgage / HELOC Loans
- Net Assets
- Personal Loan
- Student Loan
About the Provider:
Experian Marketing Services is a recognized leader in marketing, providing data-driven customer insight, analytics, and technology to marketers in more than 30 countries. Leverage Experian Marketing Services to learn more about existing customers, identify the right potential customers, uncover the most appropriate communication channels, activate those audiences, develop messages that resonate, and measure the effectiveness of marketing campaigns.
At Experian, we use data and insights to help brands have more meaningful interactions with people. Advertising has become smarter and more personalized and Experian is helping to set new standards in data management, usability, and measurement in this new environment. Being able to identify your customers is the first step to data-driven advertising, and as leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.
Experian draws on five decades of experience providing organizations with marketing products, services and insights derived from our vast data assets. Experian maintains and analyzes information about consumer buying decisions and collects consumer information from original sources. Our comprehensive data assets expand across the Experian brand. Experian is the only data provider with directly sourced auto registration data, consumer credit data, commercial credit data and one of the three largest consumer marketing databases in the industry.
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