At Experian, we use data and insights to help brands have more meaningful interactions with people.
At Experian, we use data and insights to help brands have more meaningful interactions with people. Advertising has become smarter and more personalized and Experian is helping to set new standards in data management, usability, and measurement in this new environment. Being able to identify your customers is the first step to data-driven advertising, and as leaders in the evolution of the advertising landscape, Experian Marketing Services can help you identify your customers and the right potential customers, uncover the most appropriate communication channels, develop messages that resonate, and measure the effectiveness of marketing activities and campaigns.
Experian draws on five decades of experience providing organizations with marketing products, services and insights derived from our vast data assets. Experian maintains and analyzes information about consumer buying decisions and collects consumer information from original sources. Our comprehensive data assets expand across the Experian brand. Experian is the only data provider with directly sourced auto registration data, consumer credit data, commercial credit data and one of the three largest consumer marketing databases in the industry.
ConsumerView is the largest and most comprehensive resource for traditional and digital marketing campaigns. With thousands of attributes on more than 300 million consumers and 126 million households, ConsumerView data provides a deeper understanding of your customers, resulting in more actionable insights across channels.
Experian’s ConsumerView U.S. database in a snapshot:
• Data on more than 300 million individuals and 126 million households
• More than 50 years of historical information and industry experience
• The freshest data, compiled directly from hundreds of sources
• Thousands of data attributes that reveal demographics, purchasing habits,
lifestyles, interests and attitudes
• Trusted by brands across the globe for omnichannel marketing
Data Categories cover more than 3000 attributes including:
• Presence of children
• Marital status
• Education, Occupation
• Housing Attributes
• 2020 Consumer Personas
• Consumer Behaviors
• Mobile Location Models
Property & Mortgage
• Property detail
• Sale price
• Mortgage Amount
• Current Home Value
• New parents
• New movers
• New homeowners
• In-the-market model
• Auto ownership
• Consumer Spend
• Fair Lending Act (FLA) Friendly In Market and Financial Status
• Financial Personalities
• Investable Assets, Net Assets
• Lifestyles, Interest
• Activities, Hobbies
• Actual transactional data RFM
• Known household purchases
• 48 Months history
• Purchase Predictors
About the Provider:
Experian Marketing Services is a recognized leader in marketing, providing data-driven customer insight, analytics, and technology to marketers in more than 30 countries. Leverage Experian Marketing Services to learn more about existing customers, identify the right potential customers, uncover the most appropriate communication channels, activate those audiences, develop messages that resonate, and measure the effectiveness of marketing campaigns.