Equifax: Spending Power™

Modeled dollar amount of what a household likely has to spend on discretionary items


Spending Power™ is a modeled dollar estimate of what a household likely has available to spend, save, or invest after accounting for the fixed expenses of life (shelter, utilities, insurance, fixed transportation, and healthcare expenses). Unlike other behavioral-based indicators, Spending Power™ is derived from measured data and provides a high upper limit actual dollar value.

Spending Power™ differentiates spending capacity across households with similar demographic and financial profiles. It provides a continuous measure up to $1.2MM per household and delivers ground counts of households by spending tiers for market-level geographies as low as Census Block Group.

This is derived from data furnished by our exclusive network of 95+ leading financial institutions that directly measures about $20 trillion in anonymous U.S. consumer assets and investments, representing over 45% of all U.S. consumer invested assets.

Spending Power™ can be bundled with other financial capacity measures such as Income360®, Ability to Pay Index™, or Affluence Index™ to provide an even more granular view of household disposable income.

Fields Included:
ZIP Code
ZIP+4 Code
Spending Power Dollar Estimate

About the Provider:

Equifax believes knowledge drives progress. We blend unique data, analytics, and technology with a passion for serving customers globally, to create insights that power decisions to move people forward. We offer data and solutions across the customer journey, enabling business customers to discover market opportunities and trends, acquire and manage customers, and optimize recovery efforts.

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