Equifax: CreditStyles Pro®

Data that helps marketers differentiate households based on their credit availability, needs and usage

Description:

CreditStyles Pro® helps businesses gain critical insight on credit use by offering a suite of measures to differentiate households based on their likely credit availability, needs, and usage.

The suite includes detailed credit variables, risk scores and intent indicators. These measures, scores, and variables can be used alone or combined for advanced analytics. Household scores and variables are aggregated to the ZIP+4 level and CreditStyles Pro components can be used throughout the customer lifecycle to enhance prospecting, targeting, and account management.

The data is offered in two packages:
– Basic Package
– Full Package

Categories Included:

Basic Package- Estimates of household credit behavior provided at the neighborhood level used to differentiate households based on their likely credit availability, needs, and usage. It enables financial services marketers and analysts to gain insight on all types of credit usage including mortgages, HELOC, HELoans, bank cards, retail cards, student loans, auto loans, and other non-mortgage loans.

Full Package*- In addition to basic it includes:
Risk Scores: CreditStyles Pro offers aggregated Equifax Risk Scores for households within a micro-neighborhood, enabling firms to reduce risk and better target and service their customers and prospects. The risk scores predict households’ likely future credit behavior based on previous behavior as well as compared to credit files that have had similar characteristics under similar conditions. Equifax risk score models typically assign higher scores to consumers who exhibit a likelihood of high, or satisfactory, credit performance and lower scores to consumers who exhibit a likelihood of low, or unsatisfactory performance.

Intent Indicators: Intent Indicators offer indexed measures that identify households’ likely propensity to acquire new credit or to inquire or respond about a new line of credit. The higher the index, the more likely the consumer has a specific credit need. Marketers can use Intent Indicators for both offline ITA marketing and online digital ad display marketing in order to better identify households that are likely seeking a specific credit product.
(*Full Package includes the Basic Package)

The CreditStyles Pro full package layout can be accessed here:
https://assets.equifax.com/mkt-legal/CreditStylesPro_Standard_Layout_DaaS.xlsx

About the Provider: